Coveting | Saint Laurent Patient Zero bag

Hedi Slimane's eye is trained on sales.

Yes there was a dust up when he debuted his first womenswear collection under the then newly minted Saint Laurent Paris, switched from the Yves Saint Laurent that we've all known and loved. Of course I'm not only referring to the dust up surrounding the name change, with strict instructions on YSL name usage being emailed out to key members of the press - I was not such a press member but if I understand correctly the acronym is YSL and not SLP. There was also the seating - or lack thereof - problem. Haven't heard? While some press members, like Cathy Horyn, are banned from the label's show, others - read almost all of those who did receive an invite - were placed in standing room for the debut.

But no matter the eccentricities, Hedi's eye was on sales.

Critics differed on their opinions of the first collection: ground breaking, it certainly was not. But the buyers... the buyers seemed optimistic, ecstatic even: this is what women wanted, this is what could sell.

And there was the bag: Patient Zero.

Gwyneth Paltrow is the first to get one of the bags which is a classic leather duffle and if Twitter rings true, she won't be the last.

While I'm partial to the "EARTH" tone as is labeled on the website, the new piece comes in four colors. Unmarred by the large YSL emblem, the piece is clean, classic; covetable.

source ysl, phlongflores

Previewed the pre-order list for Saint Laurent Patient Zero Bag. Definitely the fashion version of the iPhone.
— Edo (@edojao) November 23, 2012